Seller guide · Prep & marketing

How your home gets marketed: photos, MLS® and beyond

What a strong listing includes, how buyers actually find homes, and the questions to ask any agent about their marketing plan.

Adela StrycharzAdela Strycharz, REALTOR®Real Broker Manitoba Ltd. · Updated October 2026 · 3 min read
In short
  • Most buyers start online. Professional photos, a floor plan and clear details decide whether they book a showing.
  • The MLS® System puts your home in front of REALTORS® and on realtor.ca. Social media and a buyer database add reach.
  • Ask any agent for their written marketing plan before you sign.

Your home's online listing is its first showing. Here's what a strong one includes and how I approach marketing for my sellers.

What a strong listing includes

  • Professional photos: bright, straight, taken at the right time of day. Usually 25 to 40 images.
  • A floor plan: buyers love understanding the layout before they visit.
  • Video or a 3D tour: especially valuable for out-of-town buyers.
  • Drone images: for larger lots, acreages, and homes near parks or rivers.
  • A clear description: what makes the home special, with accurate facts. No exaggeration.
  • Documents ready: utility bills, updates, a property disclosure statement if you're providing one.

Where buyers find homes

  • The MLS® System and realtor.ca, where your listing reaches REALTORS® and buyers across Canada.
  • REALTORS®' buyer databases and alerts, which notify pre-approved buyers instantly.
  • Social media, especially Instagram and Facebook, for local reach.
  • Signs and open houses, still important for neighbours who know someone looking.

My marketing plan for sellers

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Open houses: worth it?

They bring neighbours, early-stage buyers and people who prefer not to book a private showing. For some homes they're very effective; for others, private showings are enough. We'll decide together, based on your home and your comfort.

Quick check1 question

What helps out-of-town buyers most?

For sellers

See what your listing could look like

I'll walk through your home, show you my marketing plan in writing and give you a home evaluation, free.

  • Reply within 24 hours
  • Everything in writing, in plain English or Polish
  • Winnipeg and all of Manitoba

Questions people ask

Who pays for photos and marketing?

It depends on your listing agreement. Ask any agent what's included in their service before you sign.

Can I see the feedback from showings?

With me, yes: feedback is collected and shared with you, along with a weekly summary in your client account.

This article is general information for Manitoba, not legal, tax, mortgage or financial advice. Rules, rates and programs change; figures are estimates as of October 2026. Check your situation with a lawyer, lender or accountant before you act. Adela Strycharz is a REALTOR® with Real Broker Manitoba Ltd. If you already have an agreement with another brokerage, please speak with your own REALTOR® first.

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